Cosabella launched our very first wireless bralette in 1986, named the Rosie Bralette. Created with a sweetheart neckline shape and a longer line style band, this bralette had an easy pull-on style. Which eliminated the annoying hook and eye closure of a typical bra. Designed in a floral stretch textronic lace, this carefree, easy going bralette style would become a staple style for the Cosabella brand.
Building on that same sweetheart neckline with stretch lace, the Never Say Never Sweetie Bralette was introduced on July 7, 2007. Designed in beautiful, shimmery Never Say Never floral lace and available in a gorgeous sea of Cosabella colors, its introduction marked the beginning of a new era in bras. In the span of just a few short years, the Never Say Never Sweetie was featured in magazines, worn by celebrities, and sought after in new colors every season by a growing fan base.
Its wireless comfort, longer band, and pull–on style, with the shimmering sheen of the Never Say Never lace stands out amongst everyday bras. Worn as an accessory bralette, showing off the colorful lace straps and sweetheart neckline, it became a fashion trend for everyone wearing it. Soon after, other brands followed. Years later, nearly every brand makes wireless bralettes in different colors of the season. You’re welcome!
Cosabella now has over 174 different bralettes, in hundreds of different colors….but we still make the iconic, original Never Say Never Sweetie Bralette. We are happy to announce that it remains one of our top ten selling items every year.
Along the way, we expanded our sizing, to include Extended, Curvy, Petite, Maternity and Ultra Curvy Collections. And the Sweetie is covered in all these sizes, and you guessed it – became top sellers across all size categories! Still constructed with that same great sweetheart neckline, with our famous Never Say Never lace, this in-demand style arrives in new colors every season.
Next year, we will celebrate 15 years of the Never Say Never Sweetie. Continue reading below to compare all the available styles of our Sweetie Collection that Cosabella has to offer:
Never Say Never Sweetie: Our original pull-on style, sweetheart neckline, wirefree bralette. The Never Say Never Sweetie Bralette is unlined and made with stretch lace and adjustable lace straps.
- DESIGNED FOR: A – D cups
- SIZES AVAILABLE: 32 -38 A-D
- Size range : S, M, L, XL
Never Say Never Padded Sweetie: The same pull-on style with a sweetheart neckline. The Never Say Never Padded Sweetie Bralette has lightly padded cups, stretch lace, and adjustable lace straps for all day support.
- DESIGNED FOR: A- D cups
- SIZES AVAILABLE: 32-38 A-D
- Size range : S,M, L, XL
Never Say Never Petite Sweetie: Our signature pull-on style sweetheart neckline. It is designed and sized for smaller frames and shorter torsos under 5’4, 28-30 bands, with A-D cups. The Never Say Never Petite Sweetie Bralette has shorter adjustable straps for those with shorter torsos.
- DESIGNED FOR: Those 5’4 and under
- SIZES AVAILABLE: 28-30, A-D CUPS
- UNIQUE Size range : PS, PM, PL
Never Say Never Extended Sweetie: Same great pull-on style and sweetheart neckline, designed for 38-40 band sizes, D-F cups. The Never Say Never Extended Sweetie Bralette adds the features of wider straps, and power mesh lining for added support.
- DESIGNED FOR: 38-40 band sizes, plus sizes
- SIZES AVAILABLE: 38-40 D-F sizes,
- UNIQUE SIZE RANGE: 1x-3x
Never Say Never Curvy Sweetie: Same great pull-on style and sweetheart neckline. Originally designed with smaller bands for fuller cups, sized DD+. The Never Say Never Curvy Sweetie Bralette has the features of wider straps, and power mesh lining for added support. This is perfect for sizes 28-40 DD+.
- DESIGNED FOR: smaller bands with fuller cups
- SIZES AVAILABLE: 28 bands and up, DDcups+ only
- UNIQUE SIZE RANGE: P, XS, S, M, L, XL
Never Say Never Curvy Sweetie Hook and Eye: The same great Sweetie Bralette with the signature sweetheart neckline. Originally designed for smaller bands with fuller cups, sized DD+, now available with a back closure. This Never Say Never Curvy Sweetie has a hook and eye closure in the back, instead of pull on style. This style features wider straps, and power mesh lining for added support, constructed for sizes 28-40 DD+.
- DESIGNED FOR: smaller bands with fuller cups
- SIZES AVAILABLE: 28 bands and up, DD cups+ only
- UNIQUE SIZE RANGE: P, XS, S, M, L, XL
Ultra Curvy Sweetie: Same great pull on style and sweetheart neckline. Originally designed with smaller bands for fuller cups, sized G-H cups. The Never Say Never Ultra Curvy Sweetie Bralette has the features of wider straps, and power mesh lining for added support for sizes 30-36 G-H.
- DESIGNED FOR: smaller bands with fuller cups, G-H
- SIZES AVAILABLE: 28 bands and up, G-H only
- UNIQUE SIZE RANGE: XS, S, M
Never Say Never Mommie Nursing Bralette: Our pull-on style, sweetheart neckline bralette is made with padding and adjsutable nursing straps for the new mom! The Never Say Never Mommie Nursing Bralette has padded cups and stretch lace for comfort. Don’t forget the clip-on/clip-off lace adjustable nursing straps perfect for breastfeeding.
- DESIGNED FOR: A- D cups, Maternity/Nursing
- SIZES AVAILABLE: 32-38 A-D
- Size range : S,M, L, XL
The Maternity Bralettes are also available in Curvy Mommie and Extended Mommie. Cosabella offers different fits for women of all sizes during their pregnancy journeys.
Cosabella is proud to have made the Never Say Never Sweetie Bralette. Since it is such a revolutionary product for women and have it expand to fit various shapes and sizes. The Never Say Never Sweetie Bralette is made with signature floral lace that stretches to mold to your body. Also constructed with a pull-over style, a sweetheart neckline and adjustable straps for all day comfort and wear. We hope to continue expanding our collection of bralette styles and sizes to the world of Cosabella.