The Tube ™ Unveiled

After months of anticipation, The Tube ™ has finally hit the shelves. The Tube ™ is a supple and cozy item that can be morphed in a myriad of ways. The functionality of The Tube ™ is just a matter of one’s own imagination. This special item is made in Italy out of a cashmere blend which makes it extremely comfortable and lightweight enough to be able to play with the fabric without creating bulk. The comfort and convertibility provided by The Tube™ makes it a wardrobe staple for every season.

Neiman Marcus incorporated the launch of The Tube ™ during Fashion’s Night Out on September 6th at four different locations: Northpark, Beverly Hills, Short Hills and Coral Gables. All four locations had a great turnout, attracting large crowds with all sorts of special events, fashion shows, food tastings, drinks, music and lots of fashionistas scouting the store to find the next fashion trends and innovative designs. During the event models walked around the sales floor presenting and demonstrating The Tube ™ while in the intimate department The Tube ™ instructional video grabbed attention and stopped crowds to check out the video and the beautiful display of all 6 colors.