After a career in consulting startups, Rachel Schechtman has decided to launch her own startup retail store. When first stepping foot into her NYC High Line space you might feel like you just entered an art gallery rather than a retail store. But what is particularly remarkable about this store is that if you visit it a month or two later you will feel like you walked in a totally different shop. Every four to six weeks the shop completely reinvents itself, from the theme to the inventory, even the name! At the moment, the store’s exhibition is a story of color, and Cosabella’s Never Say Never collection is taking part by integrating our use of colors to help build every colorful story!
· Address: 144 Tenth Ave New York
· Cross Street: at 19th St
· Phone: 212-242-4853
· Website: thisisstory.com
· Opening hours: Mon–Wed 11am–7pm, Thu–Sat 11am–8pm, Sun 11am–6pm
· Transport: Subway: A, C, E to 14th St; L to Eighth Ave
