Paul & Joe X Cosabella Launch Party
On March 16th Cosabella hosted a launch party at their New York Flagship store in SOHO to celebrate the launch of their newest collaboration Paul & Joe x Cosabella. It was an evening filled with fun, laughter, and shopping as guests viewed the Spring 2016 collection.
The collaboration incorporates Paul & Joe founder Sophie Mechaly’s playful personality and distinctive style using prints, colors, and fabrics influenced by Paul & Joe’s ready to wear collections. Cosabella’s team leads the design and production of the collection.
The custom monogram bar was busy all night, as guests selected their favorite Paul & Joe x Cosabella intimates and sleepwear sets, and chose the color and placement of their custom monogram.
The Flagship Store window was adorned in the colors showcasing the Paul & Joe’s 20th Anniversary Limited Edition exclusive print. Designed exclusively for the Charlotte Printed grouping, a feminine print filled with spring florals adorned with colorful butterflies. A light blue tint, reminiscent of a lake, houses the spring florals and playful flamingos on an off white base and coral trim.
Also on display, were limited edition Paul & Joe beauty products packaged in the same signature prints found in the collaboration collection. These bold and beautiful colors beautifully matched the intimates and sleepwear sets.
The showroom was transformed with Paul & Joe’s 20 Year Anniversary video playing in the background as their RTW pieces were displayed in key Summer prints, now available for purchase on their newly launched Paul & Joe website.
Paul & Joe houseware partner, Madura, generously provided the pillows for the showroom featuring playful Paul & Joe prints.
At the end of the night guests left with a goody bag, filled with Paul & Joe items including two beauty nail enamels, pajama sets gift wrapped in kitty cat boxes, look books and two special vouchers to be used on Paul & Joe’s new website and home accents.
Shop the entire Paul & Joe x Cosabella Collection here.
Show us your Paul & Joe x Cosabella love by using the hashtag #jpxcb
Check out more images from the Launch Party below.