Our # 1 Lace | Never Say Never

never say never

Have you tried Never Say Never?

Our super-soft, classic lace bestseller

There’s a reason we keep releasing styles in our number one best-selling lace, Never Say Never: It’s a cult-classic!

This lace is produced with an intricate floral design that lays flat on the body and won’t budge. The slightly sheer effect makes for a flirty look that will take you from day to night.

Available in over 80 colors, we know you’ll find the right one that’s just perfect for you.

never say never

Shop the look: Flirtie strapless bandeau and Hottie hotpant

It may look delicate, but this lace is incredibly durable for all-day wear. Our lab technicians in Italy test each and every yard of fabric; lace is stretched and pulled to ensure optimum fit.

Wash after wash, this lace will still look new, without any signs of shrinkage or color loss.

never say never

Shop the look: Curvy Sweetie bralette

Our Curvy collection, available in Never Say Never lace, is lined with strong power mesh to give support without any wires.

never say never

Shop the look: Curvy Sweetie bralette

Both in Never Say Never lace, the Curvy Sweetie is an all-time best-seller, with a 5-star rating from over 500 reviews, while the Curvy Racie has sold out over a dozen times.

never say never

Shop the look: Curvy Racie racerback bralette

Did you know we carry maternity wear too? Several of our nursing bras are fashioned in, you guessed it, our classic Never Say Never lace. No need to sacrifice style for purpose. The clip nursing straps make it easy to nurse a baby with only one hand. The super soft lace makes this comfortable bralette great for sleeping, too.

never say never

Shop the look: Mommie maternity nursing bra

We also carry extended sizes in our popular Never Say Never lace, such as the Plungie bra or the popular Sweetie bralette.

Shop the Never Say Never collection now.