Ready-to-wear brand BCBG Max Azria is partnering with Cosabella for an assortment of luxury lingerie and sleepwear. To celebrate the launch, actress Ireland Baldwin — daughter of Alec Baldwin and Kim Basinger — will model the 15-piece collection. This is just one of the many steps that Cosabella is doing to make our mark in the lingerie world, which we have been doing for the last 40 years.
The first drop of the collection was launched on November 15th, available exclusively on BCBG.com. The Cosabella x BCBG partnership includes lingerie styles, as well as sleepwear pieces such as chemises, pajama sets and more. This first collection embodies Coasbella’s craftsmanship of lingerie mixed with BCBG’s style known to the brand.
It is exciting to unveil the first collection of this partnership with Ireland Baldwin, who comes from Hollywood royalty. She is the daughter of two actors and is a successful actress and model herself. We are pleased to have for this collaboration and Holiday 2021 campaign.
“She looks confident and comfortable in the lingerie and that’s exactly why she was chosen for the campaign.” According to Diane Bekhor, senior vice president of BCBG Group. “She is very outspoken about body positivity,” Bekhor told WWD. “After struggling with eating disorders, she’s learned to embrace her body and she encourages other women to do the same.” The company wants to “make women feel beautiful and confident in their bodies” as well as “a little sexy.”
“Everything is very sleek, ’90s-driven and solutions-based,” Guido Campello, co-chief executive officer and creative director of Cosabella, told WWD. “It feels very fashion-driven, as opposed to just fun and colorful. It’s just this beautiful feminine form, but still very modern.”
“This is really just a different tier for us,” Bekhor explained. “We want to provide the BCBG woman with everything she needs, from head to toe, for all special moments in her life. That could be a dress, or a working occasion, or loungewear that she wears to make her feel beautiful and confident when she’s at home. The partnership with Cosabella just makes sense; it feels like a natural extension. Because now we have the ability, with someone like Cosabella, to make beautifully designed lingerie to wear underneath those dresses.
“And Cosabella is the best in class in what they do,” she continued. “They have feminine, timeless designs that really evoke confidence and individuality for every woman. We’re very aligned with that.”