Cosabella – the brand that started the thong revolution continues its evolution with the introduction of the “Never Say Never” collection. A play on the idea that women should never say never to wearing a thong, after years of hearing women say “I can never find a thong that’s comfortable” or, “Oh thongs just aren’t for me”.
Years of research and development lead to the launch of the Never Say Never collection and the introduction the evolutionary “Cutie” low-rise thong and “Minikini” half bikini/half thong. These innovative lace bottoms are the first to be completely seamless in the crotch area, free from the usual elastic that cuts along the crease on the inside of the thigh. The soft scalloped edge of the lace lies gently on the skin, avoiding any irritation. Moreover, the “Never Say Never” thongs are fashioned from a special yarn that makes them ultra-soft to the touch.
Our Never Say Never thongs, Cutie and Minikini also addressed what has been one of the major problems in the world of bottoms: that one-size-fits-all doesn’t usually fit all women. These thongs have been engineered to be true to size no matter a woman’s body type. Designed with the best stretch available on the market our soft lace thongs offer a great fit, from petite to extra-large, with a consistent and comfortable fit.
The Never Say Never collection is made in Italy ensuring a superior quality and craftsmanship.
Since Never Say Never’s launch in 2008, the collection has expanded in offerings in both new styles and colors. Now the collection includes over 14 different bra styles (Flirtie & Padded Flirtie bandeau bra, Sweetie & Padded Sweetie soft bra, Racie racer back bra, Dreamie triangle bra, Prettie underwire bra, Comfie Tee contour bra, Bustie full cup bra, Demie full cup demi bra, Sexie push up bra, Beautie smooth cup push up bra, Pushie add 2 cups push up bra, and Shortie cropped cami), 5 additional bottom styles (Skimpie g-string, Cozie relaxed thong, Bootie mid-rise thong, Hottie hotpant, Naughtie open gusset hotpant, and Tootsie bikini) along with assorted camisoles, teddies and chemises each designed in the signature “Never Say Never” lace.
The collection’s signature lace, great fit and variety of colors has gained the collection a celebrity following including Jennifer Lawrence, Alicia Keys, Mel B, Kim Kardashian, Rihanna and Jessica Biel just to name a few.
Recently “Never Say Never Extended” was added which includes a product assortment plus-sized 1x-2x-3x and cup sizing 32D to 38F; offering in the signature lace collection to a whole new scope of costumers. Never Say Never Maternity has also been added to the collection, taking best-selling styles from the main collection and re-designing them with new nursing functions.
