After making a “Splash” in 2011 and ending the year with the grand opening of the Cosabella NYC flagship store and showroom, Cosabella is ready to embrace all things Dolce Vita in 2012.
Continuing its growth as a lifestyle brand, Cosabella is pleased to announce the Spring/Summer 2012 ad campaign, La Dolce Vita. Shot on location in Marina Romea, Italy by photographer Alberto Tolot and Art Direction by Quartiere & Co. Cosabella reinvents the true meaning of La Dolce Vita by taking a journey that captures the sweet and soft colors of the natural seaside landscapes of Northern Italy. The images tell the story of the Cosabella woman’s fantasy life of beauty, ease, romance and leisure.
The story of Cosabella’s Dolce Vita unfolds in a short film, produced by Smashbox Digital, highlighting a woman’s day spent wandering the quaint Italian beach town of Marina Romea after returning from her long journey around the world. While there, she falls in love with her life all over again. Inspired by the beauty of the beach town and her love of the Italian sweet life, Valeria Campello, President of Cosabella, wrote the lyrics to the “Cosabella” song which is now the theme of the Dolce Vita campaign. “Sea, sun, blue sky… the nights spent watching the stars… and your smile that brightens up the world… This is La Dolce Vita!”
Click images below to take the Dolce Vita journey.