As mentioned in WWD, Cosabella is happy to announce being an integrations partner for the TV series “The Face” with Naomi Campbell, Karolina Kurkova, Coco Rocha and Nigel Barker.
THE FACE: Miami-based lingerie brand Cosabella will be featured in the new TV series “The Face” on the Oxygen network, which is scheduled to premier on February 12 airing at 9pm ET/PT . The seven-episode series goes beyond the glitz and glamour of the modeling industry to find the newest face of ULTA Beauty with super model coaches including global icon Naomi Campbell, who also serves as executive producer, bombshell sensation Karolina Kurkova and fashion ‘It’ girl Coco Rocha and renowned photographer and personality Nigel Barker as host. The stakes are high as aspiring models stand to gain unparalleled experience and valuable skills in pursuit to become “The Face.”
Well-known Italian lingerie designer Cosabella, will drive a Campaign challenge where the teams compete to show different sides of the Cosabella woman: Conservative, Sweet and Sexy, by appearing a 15 second TV commercial. The company’s VP Sales, Branding and Innovation executive Guido Campello will serve as a special guest judge to determine the winning team, of which each member will receive an exclusive “Never Say Never” cutie thong set named after them in their signature colors that will be available exclusively in Cosabella flagship stores in New York, Miami and Atlanta, online at Shop.Cosabella.com and Shop.Oxygen.com from February 19 – March 19.
