Cosabella, the luxury Lingerie brand, is celebrating International Women’s Day on March 8th. They have paired with an amazing organization for a special campaign that gives back to the community. For every bra purchased on their website, they will donate one bra to the non-profit organization, I Support The Girls.
I Support The Girls is a US-based non-profit that is set to change the lives of women experiencing homelessness. This charity provides bras, menstrual hygiene products, and other essentials to women and girls experiencing homelessness or in crisis situations. They believe that every woman deserves dignity and respect, which is why they work to ensure that their basic needs are met.
I Support The Girls was founded in 2015 by Dana Marlow. After donating a couple of bras that no longer fit her, she realized how big the necessity for basic undergarments and female hygiene was amongst the unhoused community. She later took to Facebook to ask her friends and family members to donate items no longer served them to donate to a local shelter. And that is where it all began. After that viral post, Dana was able to collect and donate over 7,000 items to shelters all over the D.C. area.
Over the past 7 years, I Support The Girls has:
- helped over 1,700,000 women (women and girls experiencing homelessness, victims of domestic violence, victims of sex trafficking, refugees, evacuees affected by natural disasters, and more)
- collected and distributed over 21,000,000 products
- distributed 400,000 menstrual hygiene products to high school students, to keep girls in school when they have their period
- distributed 750,000 products to evacuees of hurricanes, wildfires, and other natural disasters
By partnering with I Support The Girls, Cosabella is helping to support the organization’s mission. They are also encouraging their customers to make a difference in the lives of women and girls. The campaign will go live on March 8, allowing customers to support this organization with their purchases for 24 hours.
For Cosabella, this campaign is a natural extension of their commitment to empowering women through luxury lingerie. Their designs are made with the female form in mind, which is why it’s the perfect brand to work alongside I Support The Girls. They believe that every woman deserves to feel confident and beautiful, and strive to make that a possibility for everyone. By donating bras to those in need, they are helping women who have not had access to comfortable and supportive undergarments.
The impact of this campaign goes beyond just the donation of bras. For many women experiencing homelessness or crisis situations, access to hygiene products is limited. For some women, it becomes a struggle to find the resources to purchase these essential items. By working alongside I Support The Girls, Cosabella is helping to alleviate some of the stress and anxiety that comes with not having access to basic necessities.
This campaign is also an opportunity for customers to get involved and make a difference in their own way. By purchasing a bra from Cosabella, customers are not only treating themselves to luxury lingerie but also giving back to their community. Even though it is a small action, it will have a big impact on someone else’s life.
For those who may be unsure about purchasing a bra online, Cosabella has made the process as easy as possible. Their website has a size chart and fit guide to help customers find the perfect bra. Experience fit experts are also available to help you find your size. When it comes to ease in returns, Cosabella also offers free shipping and returns on all orders.
It’s also important to note that the bras being donated are new and unworn. This ensures that those who receive them are getting the same quality products as Cosabella’s customers.
Overall, Cosabella’s International Women’s Day campaign is a powerful reminder of the importance of supporting and empowering women. By partnering with I Support The Girls, they are helping to provide essential items to those who need them most. Working with them will also encourage their customers to make a difference. It’s a win-win situation that has the potential to make a real impact on the lives of women and girls in crisis.
If you’re in the market for a new bra, consider shopping with Cosabella on March 8. You’ll not only be treating yourself to luxury lingerie but also helping to make a difference in the lives of women and girls in need. And if you’re not in the market for a bra, consider making a donation to I Support The Girls directly. Every little bit helps, and together, we can make a big difference.
Here are some examples of bras that you can shop for International Women’s Day ‘Buy one bra, donate one bra’:
Never Say Never Balconette Bra
Our iconic Italian lace in a comfortable underwire bra with a lifting and supportive design. This is the perfect bra for anyone looking for an everyday shirt style. If you are looking for the a great bra and pantie pairing, the Never Say Never Comfie Thong is the perfect no-visible panty line match for this bra.
*An alternative for a wireless bra with full coverage is our best-selling Never Say Never Sweetie Bralette. This style is comfortable, supportive and also available in larger cup sizes than the Balconette Bra.
Soire Confidence Molded Underwire Bra
For those looking for a bra with no padding, the Soire Confidence Molded Underwire Bra is a great option. Crafted with a lightweight stretchy mesh and a hook-and-eye closure, this bra supports and lifts comfortably. if you are looking for a good underwear pairing for this style, we recommend the Soire Confidence Italian Thong.
Paradiso Underwire Demi Cup Bra
The Paradiso Underwire Demi Cup Bra is a great choice for anyone seeking a daring bra to wear on special occasions like a date night. Its vibrant tri-colored lace design in an underwire lightly lined bra is an eye-catching statement piece. To go along with this bra, we recommend a high waisted bottom with a high cut such as the Paradiso V-Hipster.
Never Say Never Pushie Pushup Bra
This Never Say Never Pushie Pushup Bra features a pushup technology that uses crescent-shaped padding to enhance and lift your bust, providing the perfect amount of lift and cleavage. This style is crafted with soft, stretchy lace that feels as good as it looks and provides the ideal support and lift for those that are looking to enhance their bust.
I Support The Girls
To learn more about I Support The Girls and the amazing work they do with the unhouse community in the US, check out their website.
Other Useful Blog Posts
If you are in doubt of what you may need to change or replace in your lingerie (pronounced ‘langerie’) drawer, take a look at our ‘Upgrade Your Style – What To Ditch And Buy‘ blog post for more information about the most common wardrobe problems and the best replacements for those no-longer-good items.