Lingerie is not just clothing; it’s an emotional way to express confidence, comfort, and style. Looking towards 2025, Cosabella’s Head of Design Dani Reed provides insider insights. These insights reveal what trends will shape the future of lingerie.
The Trends to Wear
- Fantasy and Escape
Expect bright, vacation-inspired colors and hyper-feminine details you’d associate with a dreamy escape. As Dani says, “Lingerie is very emotional, so I expect trends in 2025 to reflect a sort of fantasy and escape from the every day.” Think delicate embroidery and rich hues that transport you to the Amalfi Coast. - Versatility at Its Best
Consumers are seeking versatile pieces that work from day to night. Dani notes, “I expect consumers will focus on versatility: getting the most bang for their buck. Think bodysuits, cropped sleep tops, and longline bralettes that can seamlessly go from day to night.” These multi-functional designs are perfect wardrobe staples that transcend traditional lingerie boundaries. - Comfort Meets Innovation
Comfort remains a cornerstone but with a twist. “Natural fibers are being adapted into more and more intimate materials that still provide the stretch and support we used to depend on synthetics for,” says Dani. This shift to innovative, natural fabrics ensures your lingerie feels as good as it looks. - Sustainability in Focus
Consumers and companies are shifting their focus to eco-conscious fashion. Sustainable materials and manufacturing methods are the future of lingerie. Dani says, “I am very excited to see both customers and companies shift their focus towards sustainability in fashion. This important ‘trend’ has driven much innovation in fabrics and manufacturing. It benefits both people and the environment.”
Styles Worth Watching
- The Maxi Sleep Dress
Inspired by 70s glamour, maxi sleep dresses are poised to redefine loungewear, offering an effortless mix of comfort and elegance. Dani shares. “I’m a bit of a collector of these 70s-style nightgowns. They’re so comfortable and low-effort, but you’ll look and feel so glamorous!” - Embroidery’s Romantic Revival
Embroidery, a European lingerie staple, brings a timeless charm to modern designs, offering both allure and support.
What’s Next?
In this landscape of continuous development, subtlety, and impactful innovation go hand in hand. Dani mentions the latest Cosabella Amalia, Avventura, and Carmela collections that are crafted odes to Italian artistry, architectural beauty, and that little-understood modesty that defines Italian elegance.
Lingerie in 2025 is all about embracing individuality, versatility, and sustainability. As Dani Reed so beautifully puts it, “Keep an eye out for subtle innovation! A fresh focus on sustainability and wellness has driven new technology in familiar materials.” Cosabella focuses on sumptuous materials and innovative designs. The brand also gives a nod to timeless romance. It invites you to redefine your intimate wardrobe with confidence and effortless style.
