10 Years of Never Say Never

Celebrating 10 years of our best-selling collection

Never Say Never turns 10 this year!

10 years ago, Cosabella introduced what would become our most popular collection, Never Say Never.

cosabella never say never celebrates 10 years

Sweetie bralette & Hottie hotpant

A play on the idea that women should never say never to wearing a thong, our designers launched the evolutionary Cutie low-rise thong and Minikini . Free from the usual elastic that cuts along the crease on the inside of the thigh, these innovative lace bottoms are the first to be completely seamless.

The soft scalloped edge of this lace allows pieces to lie gently on the skin, avoiding any irritation, and the special yarn makes them ultra-soft.

cosabella never say never celebrates 10 years

Flirtie bandeau

These thongs were an instant hit. Women around the world loved the comfort feeling of these bottoms and obsessed over our wide color range.

The popularity of these pieces led to creating an entire collection of Never Say Never items, fashioned in this special, super soft colorful lace.

You might recognize one of our best-selling items, the Sweetie and the Curvy Sweetie, which boasts over 450 reviews and an impressive 4.5/5 star rating.

cosabella never say never celebrates 10 years

Sweetie Curvy bralette

As always, our entire Never Say Never collection is made in Italy, ensuring both superior quality and intricate craftsmanship.

The Collection

Since Never Say Never’s launch in 2008, the collection has expanded in offerings in both new styles and colors. Now the collection includes over 14 different bra styles

cosabella never say never celebrates 10 years

Prettie bra

In addition, the collection features 5 additional bottom styles

Never Say Never also offers assorted camisoles, teddies and chemises each designed in the signature Never Say Never lace.

cosabella never say never celebrates 10 years

Prettie bra

Recently Never Say Never Extended was added, which includes a product assortment plus-sized 1x-2x-3x and cup sizing 32D to 38F; offering in the signature lace collection to a whole new scope of costumers

We also added Never Say Never Maternity to the collection, taking best-selling styles from the main collection and re-designing them with nursing functions for new moms.

Have you shopped our latest Never Say Never pieces?